Marketing and Technology Insight for the Construction Industry
Pick one, quick. Your company has just received a negative review. One where the customer says some pretty terrible things about one of your employees.
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction.
You've worked wonders for your customer. Now it's time to ask for their feedback. Which usually triggers our fears of rejection. Many of us take the easy way out.
Admit it. You'd love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business.
Online reviews aren't vital. "They're not that big of a deal. We're doing fine without them! I mean they can't be that important, right?" It's a common assumption businesses make. Online reviews are important but somehow they're neglected and placed on the backburner.
Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That's the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson's mouth is a lie. That they're looking to swindle you, to take your money.
Over the last few years, Facebook has established review pages for local business. Slowly but surely, the Facebook online review system has gained more credibility
Does reputation management have you seeing stars? What really makes for a great online review? I wish I could tell you that there’s a “one-size-fits-all” approach to online reputation management.
Customers are judgmental. In fact, we're all judgmental, it's scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically.
No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue.
Her doctor almost killed her... That's Wendy Wester's claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear.
Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one's behind the wheel. No one seems to be managing or responding to their nightmarish reviews.
It's frustrating, isn't it? You've exceeded your customer's expectations. You've under-promised and over-delivered. Maybe you've taken a loss for them. Or you've pulled a series of all-nighters. You've gone above and beyond.
They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. "Ask your customers for reviews," they say. "You'll regret it if you don't," they imply.
Good design is like a refrigerator—when it works, no one notices,
but when it doesn’t, it sure stinks
