Social Media

Why Your Landscaping Business Should Make Facebook A High Priority

Facebook continues to grow every year since it launched in 2004, in both active users and time spent on the platform. It’s still the most used social platform with nearly 2.6 billion monthly active users.

Here are important Facebook stats and figures you should know when creating your 2020 social media strategy on Facebook.

74% of Facebook users are high-income earners

Facebook use is prominent among high-earners, and even surpasses LinkedIn, which reaches just 49% of users making more than $75,000. YouTube is the only social media platform with more reach at 83% of high-income earners.

Facebook usage statistics

Knowing who is using the platform is step one. The next step is knowing how these users are engaging with Facebook.

1.62 billion users visit Facebook daily.

While it might seem like there’s an urge to use social media less, the data shows otherwise. Facebook’s overall active users continue to increase every year across the platform as a whole. Among active US Facebook users, 74% of people use the site every day.

88% of Facebook users are on the platform to stay in contact with friends and family

Where you once had to make long-distance calls to keep in touch with friends and family, you’re now only a click away from maintaining better relationships. According to Statista, Facebook is a platform all demographics use to stay in touch.

Highest traffic occurs mid-day Wednesday and Thursday

The days and times you post on social media can impact the engagement on your posts. Many would agree that between 11 a.m. and 2 p.m. on Wednesday and Thursday, users are more active on Facebook and posting on Facebook to reach the most people. Of course, depending on your audience and industry, your highest engagement times might differ slightly. Testing when your audience is most engaged can help you create a posting schedule, schedule a phon call with one of our social media experts to develop a social media content calendar that shares posts at the optimal times on Facebook.

53% of adults on Facebook don’t understand how their newsfeed displays posts

Older Facebook users have less of an understanding of how Facebook chooses which posts to show in their news feed. Whereas 59% of users 18-29 years old say they have a pretty good understanding of how the Facebook algorithm works, only about 38% of users over 50 understand why they see certain posts.

Chart highlighting how well certain age groups understand how Facebook posts in their newsfeed

Use evergreen messaging that adds context to the reason target demographics see ads or posts helps brands be more transparent and avoid audience confusion.

Ready to start reaching your target audience on Facebook??? Do you want to start marketing your landscaping business, the RIGHT WAY on Facebook??? Schedule a Phone Call with one of our social media experts to start reaching your target audience on Facebook.

Written by:

Max Braverman

Max Braverman is a Social Media Success Consultant for Monarch & Company. With a background in photography, Max delivers a special eye to the photos used to market your business.

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